We worked with Fairware as strategic brand consultants and designers.
We helped them move their image beyond that of just an online store for the most sustainable and ethical promotional products to an agency of experts that can help their clients make meaningful connections with their audience through thoughtful promotional materials.
That led us into the design phase. We crafted a brand aesthetic that communicated their expertise, sophistication and fun-loving nature with a new logotype and revised supporting mark, colour palette, photo treatment and updated messaging. After this, we rolled out an online brand awareness campaign for 6 months with massive results, establishing the company’s place in the industry.