Forest Services is a provider of technical support services to forestry businesses, investors and forest owners in the Auckland and Northland Regions. My work involved aligning Forest Services’ brand with its business strategy. A key challenge was to ensure the focus on technical services. The first step to overcoming this challenge was through crafting a logo that talks data and trees. Simple, but bang on. From here, I worked with Forest Services to roll out their print collateral and digital platform.