Galerie offers a wide range of distinguished chocolates. Some of its products are only offered in gourmet boutiques, while others are easy to find in supermarkets.
I was commissioned by an agency to lead the packaging design for a fair-trade range. To achieve this mandate, I created a series of lined-up illustrations which we placed on rectangular kraft paper boxes. Regardless of the place of supply, this amusing packaging has a strong visual impact in store. To launch the product we wrote 6 engaging educational stories focused on the origin of the beans and executed a successful social media campaign.