With over six decades of business and technical experience in the mining, energy, infrastructure, digital, and investment sectors, Hatch has helped clients through disruptive business environments before. The organization needed to reframe its corporate purpose and values to reflect today’s issues, and connect to employees, clients, partners and communities as a purpose-driven brand.
Working closely with the Hatch leadership team was essential for developed a new story to support business growth that ultimately creates positive change in the world. It is articulated in an inspiring narrative that speaks to Hatch’s promise to embrace clients’ vision as its own, bring the firm’s best thinking to the toughest challenges, and help clients transform the world. Signalling this change with a new identity, story and behaviours to guide their actions, Hatch now has a new sense of purpose and pride that extends through to their clients.
By using mathematical symbols to represent positive change, Hatch’s new purpose is communicated in the visual language of engineers with just two characters, the plus and delta symbols. Workshops held with Hatch communicators ensured the new brand has a powerful and inspiring expression.