Galerie offers a wide range of distinguished chocolates. Some of its products are only offered in gourmet boutiques, while others are easy to find in supermarkets.
The packaging for their fair trade range involved creating a series of lined-up illustrations which were placed on rectangular kraft paper boxes. Regardless of the place of supply, this amusing packaging has a strong visual impact in store. To launch the product, 6 engaging educational stories focused on the origin of the beans and set the foundation for a successful social media campaign.